When I started Arora Dental from scratch in 2022, I knew the biggest challenge in today’s digital age would be establishing a strong and positive online presence. In a community filled with established dental practices, we were the new kids on the block. But despite having fewer patients initially, we soon surpassed nearly every practice in our area in the number of 5-star Google reviews. This wasn’t just a vanity metric—it was a powerful tool that drove our success and helped us build trust with potential patients.

The Power of Positive Google Reviews

For a new business, especially in the healthcare industry, online discovery is crucial. When potential patients search for a dental practice, their decision often hinges on what they find online—particularly the experiences of others. Google reviews play a massive role in this. They are often the first impression a potential patient has of your practice. In our case, these reviews helped position us as a trusted and highly recommended dental office, which directly contributed to the increase in new patients and our overall growth.

But here’s the question: How do you convert the desire for positive Google reviews into a reality? The answer lies in engaging your team in the process.

Engaging Our Team in the Review Process

At Arora Dental, we didn’t just set goals for the number of reviews we wanted; we involved our entire team in the journey. Here’s how we did it:

Communication is Key: We started by discussing the importance of Google reviews with our staff. We explained how these reviews could significantly impact the practice’s success and, by extension, their job security and growth opportunities.

Setting Clear Goals: We set specific, achievable goals for the number of reviews we wanted to gather in the next month. However, setting goals was only the beginning.

Focusing on the Patient Journey: We recognized that the quality of the patient experience was the foundation of our reviews. We broke down the patient journey from the moment they connect with us to the time they leave the office, ensuring every touchpoint was a ‘wow’ experience:

• Welcoming Reception: Our receptionists were trained to greet patients with a warm smile and offer a complimentary beverage, just like you would when welcoming someone into your home.
• Engaged Assistants: Dental assistants engaged patients in conversation before the dentist arrived, helping to build rapport and ease any anxiety.
• Spa-Like Experience: We added small touches like under-eye masks for adults to enhance the experience, making it feel more like a visit to a spa than a dentist’s office.
• Personalized Care: As the dentist, I made it a point to ask about the patient’s needs, their past experiences, and even their personal life—anything to make the visit feel more personalized and less clinical.
• Easy Review Process: After their appointment, the front desk team would ask about the patient’s experience and make it easy for them to leave a review with a QR code or a tap card at the desk. We also followed up with a link to leave a review for those who didn’t do it immediately.

Recognizing Patient Contributions: We didn’t just stop at getting the review; we made sure to recognize and thank patients who left reviews during their next visit. This simple gesture reinforced their positive experience and encouraged them to continue supporting our practice.

Supporting Our Team with WrkTeam

In this entire process, our staff was instrumental in generating reviews. That’s why it was crucial to support them every step of the way. This is where WrkTeam comes into play.

WrkTeam not only helps you set up the challenge for collecting reviews but also provides your staff with the resources, guides, tips, and tricks they need to succeed. As a dentist we have so much going on and it sometimes feel impossible to make things happen even though we know what we want. With WrkTeam, we were able to engage our team effectively and achieve over 680 5-star reviews in less than two years, starting with zero patients. Today, we have over 3,200 active patients, a testament to the power of a committed team and a well-executed plan.

Why WrkTeam Works

WrkTeam transforms the review-gathering process from a daunting task into a collaborative challenge that your team is eager to take on. It provides the structure and support needed to turn goals into achievements, ensuring that everyone is on board and motivated to contribute.

If you’re a small business owner looking to boost your online presence and engage your team in meaningful ways, WrkTeam is the tool you need. Just like it did for Arora Dental, it can help you turn your goals into reality—one 5-star review at a time.